About

We help leaders lead through coaching.

At Lead as Coach, we design immersive leadership programs that shift behavior—not just mindset—through real practice, reflection, and coaching.

From Our Founders

We believe in the exponential power of coaching to drive ethical leadership and positive change. Our mission is to be the go-to partner for companies and schools who want real impact—not theory.

That’s why we built Lead as Coach. To deliver high-trust, no-fluff learning that challenges leaders, expands emotional intelligence, and leads to transformation.

Jeanine Reyneke & Lassi Albin

Why We're Different

No slides. No fluff.
Leaders learn through live exercises, real dialogue, and deep reflection with lasting change.

Trainers who’ve led—not just taught.
All our faculty are PCC/MCC-certified with international, real-world business backgrounds.

Flexible delivery. Consistent depth.
Online or on-site, open or private cohorts — same quality, every time.

What We Stand For

Courage

Lean into the discomfort boldly

Curiosity

Listen to understand

Fun

Make playfulness part of every session

Integrity

Act with honesty and honor

Empathy

Put yourself in the other’s shoes

How We Work with Integrity?

Our Code of Conduct reflects our commitment to ethical leadership, trust-based collaboration, and professionalism. It guides how we show up—with clients, partners, and each other.

We align fully with the ICF Code of Ethics, and our program accreditation is proof of our global standards.