 Communication That  Moves Decisions.Â
Most professionals talk a lot.
Very few move decisions.
This program is for leaders and professionals who want their communication to result in clarity, commitment, and action—not more meetings.
Talk to us about a pilot12 hours | Highly practical | Live delivery
Why do many professionals struggle with communication?
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Most professionals have never had the opportunity to develop their communication skills in a structured and practical way.
Communication is often learned informally — through experience, observation, and trial and error — rather than through deliberate training that considers audience, context, psychology, and pressure. The result:
• Messages that don’t always land as intended
• Overreliance on familiar formats, such as slide decks
• Challenges in adapting communication to audiences
• Hesitation in high-stakes or difficult conversations
• Time lost in meetings that lack clarity or outcomes
 This program builds communication capability and skills systematically.
 "Having Lassi as my Communications coach was an absolute privilege! He was very skillful in building a trusting environment while also providing me with insightful feedback, pointing out areas for improvement, and encouraging me to take risks."
Patricia Royo
“Lassi is one of the best communication trainers we have at IESE Business School. He is a people-oriented person, knows how to create and transmit both impactful content and empathy, and his positive energy is contagious!"
Yago de la Cierva A. de Sotomayor
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"Lassi drastically improved the communication skills of my group in just a few weeks. He is extremely effective at listening, identifying weaknesses, and providing specific, constructive feedback. Also, just a good guy."
Alan Bleiberg
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No slides. Fully practical. By design.
We don’t teach communication by "PowerPointing" models and frameworks.
We develop it by putting people into real communication situations.
Every 3-hour block is built around:
• live individual and team exercises
• short input → immediate application
• pitching, speaking, and decision conversations
• peer observation and feedback
• facilitator-level behavioural coaching
Participants speak, listen, adapt, and reflect — repeatedly.
This is where habits change.
What participants work on.
Module 1 — Presence, Impact & Emotional Intelligence
Module 2 — Reading the Room & Audience Psychology
Module 3 — Influence, Story & Persuasion
Module 4 — High-Stakes Conversations & Decision Communication
Final Reflection Assignment
Who benefits most.
This program is designed for:
• emerging leaders preparing for greater responsibility
• managers and senior managers influencing withg/without line authority
• professionals leading meetings, projects, or stakeholders
• client-facing roles with high communication stakes
The structure remains the same across seniority levels.
The depth and pressure adjust to the cohort.
What benefits organisations see in practice.
Participants gain
• clearer, more confident communication
• stronger verbal and non-verbal presence
• improved performance under pressure
• practical tools they can apply immediately
• reduced stress and hesitation in meetings
Organisations gain
• clearer decision-making and faster alignment
• more effective meetings and presentations
• reduced escalation and communication friction
• stronger leadership credibility
• a shared communication standard across teams
Meet the Program Leads.
Lassi Albin, PCC, MBA
Lassi is an ICF-PCC executive coach and communication trainer with 5,000+ hours of executive coaching experience. He is a member of IESE Business School’s Communication Skills training team and works with leaders to strengthen clarity, presence, and influence in high-stakes conversations. His approach combines emotional intelligence, coaching-based leadership, and practical communication skills that translate directly into better decisions.
Jeanine Reyneke, PCC, MBA
Jeanine is an ICF-PCC executive coach and leadership trainer with 2,500+ hours of executive coaching experience across finance, tech, and pharma. She works with leaders to strengthen communication clarity, confidence, and effectiveness in day-to-day leadership and high-stakes conversations. Her approach combines operational leadership experience, emotional intelligence, and coaching methods to help managers drive performance and build high-impact teams.
Why organisations work with Lead as Coach.
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Lead as Coach designs all its programs to meet real organisational needs. Delivery is led exclusively by MCC- and PCC-level coaches, who possess senior leadership and corporate experience across international markets. Our facilitators create high-trust, high-engagement learning environments that require no slides—learning happens through exercises, teamwork, coaching practice, mentoring, and structured reflection.
This approach enables deep behavioural change while remaining highly practical, scalable, and easy to deploy across multiple countries and leadership populations.
Part of a scalable leadership system.
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Communication That Moves Decisions is designed as the entry layer of your leadership development architecture.
It integrates seamlessly with our other corporate programs:
Coaching-Powered Leader for experienced managers
Emerging Leaders Bootcamp
Master the Art of Empowered Delegation
Unlock the Power of Effective Feedback
Standardise leadership onboarding globally, maintain quality across geographies, and scale without diluting impact — one language, one approach, multiple levels.
Start with a pilot.
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We typically start with a pilot cohort to validate fit, impact, and internal adoption.
Our structured, low-risk pilot approach.
Steps
1. Alignment discussion with L&D (cohort, location, timing)
2. Delivery method decision (on-site+online OR full online)
3. Program delivery and observation
4. Outcome review and scaling decision
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